Richer Becuase Of The Poorer

In the readings for class Monday we read about cool hunters. This was interesting to me because I never knew there was such a thing. It turns out that cool hunters are people that work for retail companies in order to find out what the consumers like. You know those annoying people in the middle of the mall that ask you if you would like to take a survey. The funny thing is that after you turn down their offer then they tell you that you will get paid five dollars or so. But besides that these people do some crazy thing to get the next fashion trend. They will literally stalk people, they will spend their days watching them and seeing what new styles their wear each day for a period of time. The people that they watch are people that live in lower class areas, this is because they stretch every dollar they have and customize their outfits. Personally I find it kind of funny that the latest and greatest trends come from people that have a very low income. What’s even more ironic is that the trends that are started in poorer areas will become the high sellers for a very expensive company such as Dolce & Gabanna or Gucci, and all the rich and famous will now be wearing that same style of clothes but with a bigger price tag. Now the rich can make money off the lower income people even if they don’t buy their clothing.