Weasel Words

Have you ever went to a drug store to buy a product, but you can’t decide between two brands. Then you see one has something written on it that will make you choose that one over the competitors. Well this same scenario happened to me yesterday, I went to Rite Aid to buy some after shave for my face because I have sensitive skin. So I was trying to decide between Nivea after shave and Gillette after shave, so I picked up the boxes and to see which one was better. After I read the boxes they both were equally good and almost the same price, but the Gillette box said 30% more free! So, I bought the Gillette brand. The next morning after I shaved I went to use the after shave and guess what happened, at first the after shave was coming out then all I heard was the sound of air being squeezed out of the tube. Then I learned truly what weasel words were, they are tricky words that advertisers use in their slogans and on their products in order use to get your attention and ultimately to buy their product. Now here is the tricky part, the tube said 33% more free and indeed I received 33% more free but it turned out to be air not after shave lotion. Now that I know what weasel words are I can try to watch for them and try not to get burned again, but as you and I know the advertising companies are so good at it we often to see it and pay the price.