Thursday, January 25, 2007
Dr.Who?
Now everyone knows that advertisers use many ways to get you to buy their product sometimes they use sneaky weasel words but other times they use another way, they use doctor’s and actual consumers. How many times have you seen a commercial where they used an actual consumer to support their claim. If you watch daytime television there are many weight loss commercials, in these commercials they show before and after pictures to show you that their pills work. Now to me those pictures don’t look that convincing so the advertisers give you something else to prove their product, they interview somebody who supposedly used the product and had a successful out come. Now if your still not satisfied with the before and after pictures as well as the consumer testimonial, they now interview doctors. These doctors are here to tell you that the product that is being advertised is safe and effective, now since there is an actual doctor many people will be convinced and actually go and buy the product because they now feel safe with it. The only problem is that the doctors that they are interviewing are not doctors in that particular field, they may be asking a dentist what they think about a particular diet pill. Now what does a dentist know about the effects of the diet pill on your body, the only thing he would check was to see if it would rot your teeth. Now you know that everything you see may seem to be true but on a technicality it may not be, so read all the labels for everything you buy very carefully.
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